After all the viral marketing buzz created by social media and web 2.0 services is safe to said that this new web is here to stay and evolve into a more powerful medium of communication. Soon most of this sites or networks will be bigger than any corporate or new site which will turn them into the perfect marketing tool for any type of business, online and offline.
This new Internet medium can even become the next Google of advertising make it the best place to place a strategic ad campaign that will be highly targeted... When I said highly targeted i mean that marketers will be able to target an audience not just base on search phrases, by conversation, social behavior, demographic, and sharing status. This can have a big impact to your ROI and conversion rates.
So, two thing will happen in the next few years; online users will learn to find want they looking for through top search engines like Google, or by searching and asking question on their favorite social networks.
As marketers we need to be up to date with both channels search engine marketing and social media marketing.
I know right now SEO and PPC is what everyone is telling you to use if you want to make money online, because social traffic don't convert as good search engine traffic, which is true... But, web 2.0 still in evolution and eventually it will become one of the best places to place your message.
So, don't wait until it gets to that point, will be easier if you start right now. Make a marketing plan than is focus on social networks or web 2.0 services and find a way to start developing trust, credibility, and authority for your brand, trust me it will pay off later.
For more Internet and social media marketing tips visit Luis Galarza blog. Luis is a business consultant in the estate of Massachusetts with over 15 years of small business start-up and marketing experience.
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